“I think working with your values is long-term selfish, although short-term it absolutely involves sacrifices. If being ethical were profitable, everybody would do it. We wouldn’t have to have a separate consent. We wouldn’t need to talk about it. There would be no books on it. No one would ever talk about values because they’d be profitable. It’s not. It’s obviously unprofitable. It involves sacrifices. Like everything in life, if you are willing to make the short-term sacrifice, you’ll have the long-term benefit.
My physical trainer, Jerzy Gergorek, really wise, brilliant guy. He always says, ‘Easy choices, hard life. Hard choices, easy life.’ Basically if you are making the hard choices right now in what to eat, you’re not eating all the junk food you want and making the hard choice to workout, then your life long-term will be easy. You won’t be sick. You won’t be unhealthy. The same is true of values. The same is true of saving up for a rainy day. The same is true of how your approach your relationships. If you make the easy choices right now, your overall life will be a lot harder.”
– Naval Ravikant on The Knowledge Project podcast