You’ve seen the photos.
The person wearing shorts and holding the newspaper. And 30-90 days later, a photo of the slim, toned and tanned “new” person.
“Before and After” photos sell products. They work (to sell products). If those shiny bottles and shakes (+ $4.95 S&H) worked as well as we want to believe, we’d have solved the obesity problem in the U.S.
We need less products and more self-discipline.
*Less data and more knowledge.
*Less shortcuts and more “longcuts” (Seth Godin).
*Less productivity apps and more focus on the important.
*Less drama and more doing.
*Less S&H and more “I am responsible”
Less and more, before and after, valueless and valuable.
Burn the shortcut. Have the courage to demand your best.
And delete that new app.