Joseph Strauss wasn’t satisfied.
He knew that the industry standard was one death for every $1 million spent during bridge construction. And the task in front of him was immense. As the chief engineer of the Golden Gate Bridge, at a cost of $35 million, the ratio meant 35 workers would die.
So he said yes. He said yes…they’d install a safety net under the bridge during construction. The $130,000 net worked. It saved the lives of 19 men throughout the project. These men formed a club called “Halfway to Hell”. It was a club they were proud to belong to.
Strauss would lose 11 workers on the bridge construction. It was a terrible loss, yet he’d reduced the expected death toll by two-thirds.
Because he refused to accept the status quo…and said yes.