“Institutions will try to preserve the problem to which they are the solution.” – Clay Shinky, professor at NYU
It’s the underlying message to why you should buy their product or service.
“You shouldn’t (or cannot) solve it by yourself, you need me (or my service) to help.”
But then the problem doesn’t go away. Because it wasn’t supposed to.
I’ve watched organizations spend millions on databases and training. And while knowing (and even admitting in hushed voices behind closed doors) the databases were duplicative/not working for the customer and the training hadn’t yet been shown to be effective (“it’s only been 12 years…it’s too soon to tell”), the problem was preserved.
Are you preserving the problem or pursuing solutions?