Benjamin Franklin knew it. He spoke about it, argued with people about it, detailed the science behind it…and no one listened.
He’d discovered that lime, also known as Plaster of Paris, helped crops grow.
Then he stopped talking.
Later that year, when fall temperatures brought color to the leaves, he picked up a large brush and walked to the middle of a field on his farm in Burlington, New Jersey. He walked back and forth with his brush and a bucket, painting lines of white.
The winter snow and rain washed the white away. Next spring, neighbors walking past the field exclaimed on the dense green color in the field. There, in tall capital letters of thick dark green grass, they read, “THIS FIELD HAS BEEN PLASTERED.”
Sometimes, it’s not enough to talk, advise, cajole, inspire, argue, or even present a logical position. Even for Benjamin Franklin.
Some days you have to get plastered.