Stop With The Numbers

“Nearly 5,000 U.S. Workers Died On The Job Last Year” – The Huffington Post

“…an estimated 50,000 died from occupational diseases…” – AFL-CIO

“12,900 workers a day are injured on the job.” – National Safety Council

Stop. No one cares about the numbers.

Does that surprise you?

Think about this.

If a neighbor came to your house and told you 10,000 miners in Mongolia had just died in a mammoth cave-in…and then the neighbor across the road told you her son had died today, struck by a distracted driver, which event would impact you the most?

Based on experience, I’ll infer the miners become a quick afterthought.

Remember, we all make decisions based on emotion. Then we gather data and information to support our belief. It doesn’t happen the other way around. Cars, relationships, careers, houses, and hazard controls…they all enter our lives due to emotion first. Only then do numbers enter the equation.

When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.” – Dale Carnegie


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