SWOT: An essential tool for the EHS professional

Distilling the most important parts of an MBA program for the EHS professional is tough, especially to fit into 8 hours of instruction. (Interested? We’re hosting a pre-conference 1-day course on this subject at ASSE Safety 2018. 405 | MBA Essentials for Busy EHS Professionals )

One of most important parts is the SWOT analysis. Credited to Stanford University’s Albert Humphrey, the SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a process by which to analyze an environment. Strengths and Weaknesses are internal and within the control of the organization while Opportunities and Threats are external, or outside of the organization’s control.

Various versions exist, from SOFT (Humphrey’s original acronym) to TOWS (which places emphasis on external factors), to SOAR (Strengths, Opportunities, Aspirations, and Results) which focuses on what the organization can control vs. external factors.

Think it’s only for CEOs? Think again. SWOTs are wonderful tools for looking for the next opportunity within EHS, when researching a new job and preparing for the interview, and for brainstorming and decision making within both your personal and professional areas of work.

Want to learn more about SWOT? Here’s a link to the basics. And here’s a link with 50 real-life examples.

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