When your boss is ignorant

It began with a whisper.

“She doesn’t know anything about marketing.”

The two marketing managers were discussing the knowledge level of the new VP. She’s come out of operations 6 months ago to run a new division and hadn’t yet met with the marketing team (or even acknowledged them in the weekly meeting).

The junior marketing manager inquired, “Should we meet with her and explain the value of marketing and what it brings to the division?”

“No, they either ‘get’ marketing or they don’t. I’ve tried with previous VPs and it’s always the same.” replied the senior manager.

Really?

How about safety?

What does your boss know about EHS?

If every boss knew everything about safety and understood the value and priority of every data point related to EHS, what exactly would they need you for?

Who is responsible for your boss’s ignorance?

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