Why They Say No (And Yes): An EHS Primer in Communicating Value

Senior managers and directors see differently. I wrote about this here.

Why do they say no and yes? These responses are based on value perception. And you succeed when you increase value. Tying your EHS activity value to business value is the key.

Ask yourself these questions to find value:

-What is the business for?

-Whom are the stakeholders?

-What does the CEO value?

-What is the mission/vision?

Here are common values:

-Profit

-Reputation

-Risk

-Cost Control

-Cost per Unit

-Production

-Customer Service Rating

Other thoughts on value:

In a survey of 231 corporate financial decision makers, respondents felt that EHS programs: increased productivity (42.5%); reduced costs (28.3%); reduced employee turnover (7.1%); and increased morale (5.8%). (Huang et al., Professional Safety, Apr 2009)

David Galt, in an ASSE white paper on promoting EHS value, listed value priorities in this order:

  1. Control Costs
  2. Compliance with regulations
  3. Support business initiatives
  4. Enhance organization’s reputation
  5. Everything else.

What about your organization? What is valued? Which values drive decisions? And how do you and your team support this value?

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